The Coaching Show is a weekly podcast hosted by Master Certified Coach Christopher D. McAuliffe. Whether you’re a veteran of the coaching industry with your own practice, new to professional coaching or are just considering entering the field, TCS is the perfect show to educate and entertain you. Christopher’s guests over the last 10 seasons have ranged from fledgling private practice life coaches to board members at ICF International, and have covered every corner of the business.

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Episode 1018: How to Stand Out in Our Loud, Crowded World

August 1, 2019

Guest:  Joel Roberts

Great coaches are trained to empower others to succeed. For the most part, they do this discreetly, behind the scenes, putting the spotlight on their clients. But in our experience working with thousands of coaches, when it comes to calling attention to, and promoting themselves, most are like deer in the headlights. They default to generic jargon and the vast majority sound alike. In this era of unlimited competition, this simply won’t do. Joel Roberts shows you how to break out of the pack. How to use your personal story — and the stories of your clients — stand out. How to grab attention fast by busting myths. How to instantly establish your credibility and get people to fall in love with you. And how to develop a “Singular Signature TM” in the marketplace that is authentic to you and has you sounding like no one else in the universe.

Show Notes

  • Talk about Alex’s trip to Disneyland
  • Joel’s move to Nashville and working with his wife
  • Book suggestions and favorite authors
  • Joel helps Alex with his ‘Dream Mason Brand’, find the “you in you”
  • 2 kinds of problems: problems you have and problems you don’t
  • “Bring your essence”
  • What’s the biggest problem you see in how coaches tend to present themselves?
  • How can a coach establish their credibility in an industry that has no established standards and about which there still is a lot of skepticism?
  • What are one or two things we can do to stand out?
  • How do you typically work with people?
  • Do you see a role for coaches in the media?
  • What’s an example of this from one of your clients?

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