What does it take to market an entire city vs. a company or product? Ms. Zabeth Teelucksingh is President of the Global Philadelphia Association through which she helped obtain the designation of Philadelphia as a World Heritage City. Home of the United States’ most famous UNESCO world heritage site, Zabeth explains that a globally-centered region increases knowledge of workers and real estate values and encourages educators and students to think internationally. The city also provides organizations to help professionals and refugees integrate and then contribute to the region’s global outlook. From her previous career in Media and Publishing, Zabeth presents a key marketing blunder that Time-Life Books made when promoting in Europe, illustrating again the importance of acculturation for your audience.

Highlights:

{02:15} Zabeth’s journey to her current position

{04:25} How Business practices around the world differ from The United States’

{07:25} Differences in management operations

{09:00} What is a World Heritage City

{16:40} Global outlook in the education system

{19:00} Welcoming immigrants

{22:25} Trends for Women in Philadelphia

{25:10} Language translation services are needed in a global city.

Zabeth Teelucksingh bio:

Zabeth Teelucksingh is passionate about raising Philadelphia’s global profile.  A seasoned, award-winning international executive, Zabeth has spent her global career educating organizations and communities on the infinite rewards of thinking globally. Zabeth is President of the non-profit Global Philadelphia Association (GPA) and under her leadership, in November 2015, GPA partnered with the City of Philadelphia for membership in the Organization of World Heritage Cities (OWHC), making Philadelphia the first World Heritage City in the US.  Zabeth’s mission to promote the global significance of Philadelphia and its international community has grown GPA’s membership, and outreach. 

Zabeth is also a global communications expert. She has been professionally active on three continents in a variety of industries including publishing, media and academia. For five years at The World Economic Development Congress, she provided access to a high-level summit for global CEOs and Ministers of Energy and Finance.

Connect with Zabeth:

Websites:

https://learnphillyheritage.org

https://www.globalphiladelphia.org

Social Media:

LinkedIn:  https://www.linkedin.com/in/zabethteelucksingh

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