Susan Ibitz is the founder of the Human Behavior Lab and is one of the world’s foremost experts in Face Reading – an ancient skill of analyzing a person’s character simply by observing their facial features.

For nearly three decades, Susan’s expertise has been employed effectively by everyone from journalists to politicians to law enforcement officials.

She’s on a mission to unlock the science behind human behavior, body language, and deception-detection in order to help people better read body language and more effectively engage with life. 

In this episode, Susan and I talk about the importance and impact of studying human behavior, how to build trust with potential clients, and three sales myths that are holding you back in your business.

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