A brand is built on value. I guess I always knew that but our guest on this Friday Fill Up, Lisa Haggis, put it in a totally fresh perspective for me. Lisa helps service-based entrepreneurs position their businesses as one-of-a kind in their field for higher visibility, impact, and earning potential. Leveraging 18 years of experience in marketing and business strategy, she is committed to cracking the code on what makes a business innately interesting and worth mentioning. As the creator of the Substantial Branding Method, she helps people find an approach that transforms their growing business into the legacy-level brand that they are meant to create. Lisa is sharing the magic of authentic connection in business and you know how much we love that here at the Hearts Unleashed Podcast! Join us today and come connect authentically with us!